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You Have A Website; Why Not Make It Add Value? | Craig Weeks Tue, 09 Mar 2010

As professional service firms move through the current recession with an eye to better days, each is making decisions about how they can best allocate their resources. Upgrading the computer system and/or software to improve productivity? Investing in more marketing? Culling the workforce of marginal performers and/or seeking upgraded skills among the accounting professionals who have been downsized? Taking advantage of low lease rates and relocating to upgraded offices?Any of these may be the r

Beatles May Become Extinct | Alan Weiss’ Contrarian Consulting Tue, 09 Mar 2010

I was conducting a workshop recently and the hotel meeting director, who knows me, learned it was my birthday, so she arranged for a cake during the afternoon break. I thanked her, and told her I am 64.
“You don’t look it,” she said tactfully.
“Well, who ever thought I’d be singing that song?”
“What song?”
“When I’m Sixty-Four.”
“I’ve [...]

What’s Working in B2B Services Lead Generation? | Rain Today blog Tue, 09 Mar 2010

With all the lead generation options available to B2B professional services firms today, how do you decide which ones to use?
How should you spend your time, energy, and money to achieve the best ROI?
How do you know which tactics will generate the most qualified leads for your firm?
Should your mix include cold calling, conference speaking, [...]

Five Good Reasons to Trust a Crone | Charlie Green’s Trust Matters Tue, 09 Mar 2010

Remember the crone, the multi-faceted older woman from fairy tales, the archetype from modern psychology? She’s the old woman, often ugly, sometimes malicious, and always possessing magical powers due to her proximity to the next world. In Robert Graves’s writings  she is the third side of the Triple Goddess: the Maiden, the Mother and the Crone.
Her role is to give the enchanted maiden or the hero on his journey – the child of destiny – the magical am

Four AMLaw100, Two Mid-Size Firms Employ Concep for Digital Marketing | Larry Bodine Tue, 09 Mar 2010

Six additional law firms have retained Concep, a leading provider of integrated digital marketing solutions to law firms, representing 10 percent growth for Concep during Q1 2010. Among the new clients are Hunton & Williams Schulte Roth…

Find Time to Write Your Book| Robert Middleton’s More Clients Blog Mon, 08 Mar 2010

By Robert Middleton – Action Plan Marketing A book can be the ultimate marketing tool for independent professionals. It can establish you as an authority, boost your credibility instantly, attract higher-caliber clients automatically and more. It can give you the edge you are looking for in the new economy. With all these benefits, you would think that every forward thinking independent professional would have their own book. But, as you know, that’s not the case. As I mentioned in last

How To Get More Referrals Part 2: A Get Clients Video Tip | Ian Brodie Mon, 08 Mar 2010

In the first Get Clients Video Tip I highlighted the importance of understanding what criteria potential referral partners will use before deciding to refer you.
In this tip I explain how you can address those criteria to ensure you get a strong referral.
Drop me a comment if you found the video useful. A number of the [...]How To Get More Referrals Part 2: A Get Clients Video Tip is a post from: Get Clients

Alan’s Monday Morning Memo – 3/8/10 | Alan Weiss’ Contrarian Consulting Mon, 08 Mar 2010

Alan’s Monday Morning Memo’s mission is to help readers to thrive.
March 8, 2010—Issue #25
This week’s focus point: The recovery is clearly underway in the US, somewhat more slowly in other places. There is quite a distance to go, but if the stock market has the same performance this year as last, it will surpass the [...]

A Video Testimonial Gone Over To The Dark Side | Alan Weiss’ Contrarian Consulting Mon, 08 Mar 2010

Alan collapsing in hysteria after a testimonial gone over to the dark side. Post from: Contrarian Consulting

LA Times Agrees With Me | Alan Weiss’ Contrarian Consulting Mon, 08 Mar 2010

A columnist for the LA Times (Mary McNamara) is the latest in a slew who agree with me about Ellen Degeneres on Idol. If a major media star of her magnitude (awards, host of awards shows, popular talk show, popular TV shows, etc.) can’t handle the pressure and demands of a rather simple, idiosyncratic, and [...]

The Red Zone: New Business Development and the Art of Listening | Closers Group Mon, 08 Mar 2010

Do You Trust the Taxi-Driver? Or Not? | Charlie Green’s Trust Matters Mon, 08 Mar 2010

I spent last week in Denmark, 40 miles outside of Copenhagen. While nearly every Dane speaks near-perfect English, I of course stand out as an American.
I took a taxi from a resort hotel venue to the local train station. The fare was 70 kroner (about 15 dollars). I gave the driver a 200-kroner note. He gave me back 30 kroner change.
So here’s the question: If it were you in that situation, what would you instantly assume about what is going on?
Trusting vs. Being Trustworthy
Much of what

Why You Really Need Video to Market Your Law Firm | Larry Bodine Mon, 08 Mar 2010

Join the video lawyer expert, New York Attorney Gerry Oginski together with me on Wednesday, March 17, St. Patrick’s Day at Noon for an important look at how video marketing can differentiate you and prompt new clients to call you. Research…

Search Engine Marketing 101: Tools and Resources to Get You Started | Rain Today blog Mon, 08 Mar 2010

Did you know search engine marketing matters to professional services firms more than ever today? Even if you rely on referrals for new business, your prospective buyers are visiting your website before deciding to engage in an initial discussion with you. According to our research, How Clients Buy Professional Services, 80% of buyers typically visit [...]

Professional Speaking Rules to Break | Alan Weiss’ Contrarian Consulting Sun, 07 Mar 2010

Reprinted from the Canadian Association of Professional Speakers:
Ask the Expert : What “Golden Rules” Can Be Broken?
by Alan Weiss
The speaking business has changed significantly in the past decade, but the people in it often seem not to have noticed, as if watching jet aircraft from the insular comfort of their stagecoaches and thinking there’s nothing [...]

The Adventures of Koufax and Buddy Beagle | Alan Weiss’ Contrarian Consulting Sun, 07 Mar 2010

Post from: Contrarian Consulting

Linkedin Funnies | Ian Brodie Fri, 05 Mar 2010

Sparked by reading a colleague’s rather amusing recommendation on Linkedin, I’ve decided to start collecting “Linkedin Funnies”. If you spot something funny on Linkedin – either in a profile or recommendation or wherever – then please leave a comment on this post.
Here are the funnies I’ve found so far:
The first recommendation, to my mind, is [...]Linkedin Funnies is a post from: Get Clients

Legal Sales Leadership – Weeding the Garden of Obstacles | Closers Group Fri, 05 Mar 2010

Are Traditional Websites Dead? | Ian Brodie Thu, 04 Mar 2010

I recently recorded a podcast interview with Raintoday.com entitled “Is the Traditional Website Dead?” (You can listen to it free here).
The focus was specifically on websites for professional service firms – and reflected my experience with the success of my own site over the last 9 months. Despite being a rather small outfit (and determined [...]Are Traditional Websites Dead? is a post from: Get Clients

Talk The Walk | Alan Weiss’ Contrarian Consulting Thu, 04 Mar 2010

Did you ever wonder how to create your own podcast? During the New Product Experience conducted today in Rhode Island, Alan Weiss discussed the effective and successful components of a podcast, he then had the participants develop the bullet points and called on Donna Brighton to create the podcast with him. With the help of [...]